500,000 Pageviews!

For bloggers and social media marketers, the desire to increase numbers of unique visitors to a site often overshadows an effort to increase the average number of pageviews per visitor.

There have been several guides written in the past on the subject of increasing or maximizing pageviews, of course some are better than others. Some of the advice given falls into the category of tricks that can hurt the usability of the site and have adverse effects in the long run. For example, using partial feeds is sometimes recommended so that more subscribers will click through since they can? read the content without doing so. Also, splitting up posts onto multiple pages is another tactic that? sometimes used. Methods like these are those that I personally stay away from (although splitting posts onto multiple pages can be justified in some situations).

My approach to increasing pageviews per visitor is to try to give them a reason to continue on the site rather than by using a gimmick. Helpful sites will experience happy visitors that stick around, and that will produce better long-term results, in my opinion.

When I redesigned my primary blog, Vandelay Design,several months ago, one of my primary goals was to increase the average number of pageviews by putting more useful information within easy reaching distance of subscribers and first-time visitors alike. My average pageview stats on the blog have never been anything too get excited about, in part because many visitors come from social media sites, but I wanted to see a noticeable improvement. Starting almost immediately after the redesign, and continuing now for several months, the average number of pageviews has increased by about 0.5 pages per visitors. That? certainly not drastic improvement, but it does result in more than 100,000 extra pageviews per month with the same number of visitors.

Take a moment to do some math.A website/blog that draws 25,000 visitors per month with an average of 1.5 pageviews per visitor will have 37,500 pageviews. If you were to experience a 25% increase in number of visitors still with 1.5 pageviews per visitor, you would have 46,875 pageviews. However, by increasing the average to 2 pageviews per visitor you could reach 50,000 pageviews without even gaining a single extra visitor.

Websites and blogs that naturally generate more pageviews (as opposed to using tricks) will generally be more useful and more user-friendly. Focusing on these issues will help to build loyalty from visitors and they?l be more likely to come back when they need something specific, because they?l know where to find it.

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